OUR COMPANY
AUGEO PUELLA TRANSLATES TO “GROW LITTLE GIRL” IN LATIN WHICH IS EXACTLY HOW OUR DESIGNERS FELT WHEN THEY HAD THEIR FIRSTBORN DAUGHTER NAZLY, THE INSPIRATION BEHIND THE BRAND'S FACE.
DRIVEN BY THE DESIRE TO CREATE SOMETHING BEAUTIFUL AND MEANINGFUL, OUR TEAM ENVISIONED DESIGNS THAT ARE BOTH EXCLUSIVE AND INNOVATIVE, FEATURING HIGH QUALITY MATERIALS THAT LAST LONGER. WITH A STRONG FOCUS ON AUTHENTICITY AND CRAFTSMANSHIP, WE ENSURE THAT EVERY PRODUCT AND SERVICE IS MADE TO PERFECTION. AT AUGEO PUELLA, WE BELIEVE THAT FASHION IS A FORM OF SELF-EXPRESSION THAT CAN ENHANCE
YOUR CONFIDENCE AND STYLE. OUR DESIGNS REFLECTS OUR PASSION FOR EXCELLENCE AND OUR COMMITMENT TO PROVIDING HIGH QUALITY, TIMELESS PIECES THAT WILL STAY WITH YOU FOR YEARS TO COME.
Our mission
Our brand mission is to provide a one-of-a-kind customer experience through our garments and instore services. We aim to create a unique environment for our clientele, with attention to detail and a focus on customer satisfaction. We believe that fashion can do more than just look good - it has the power to make a positive impact on the world which is why we're dedicated to giving back to the community.
The founders
Mohamed Al Nassar is a talented founder and CEO who grew up in Saudi Arabia, and later moving to Cairo to continue high school. He is married to Sherouk Yasser, with whom he has co-founded Augeo Puella, a high-end fashion brand inspired by their daughter Nazli. Mohamed's love for art dates back to his childhood, as he grew up watching his mother paint in her workshop. Despite his initial career path in aviation, Mohamed shifted focus to starting a family business, Augeo Puella which he dreams to become a successful international brand, and is dedicated to making that a reality.
Sherouk Yasser is the skilled and dedicated co-founder of Augeo Puella. She grew up in Port Said, Egypt, and was influenced by her family's leather businesses to one day, create her own using her experience in the industry through her family’s exposure. Sherouk is passionate about creativity and art despite her initial career in pharmacy and later became a self-taught makeup artist, allowing her creative career to flourish. Now, Sherouk is the proud co-founder of Augeo Puella, making her vision come true with the help of her husband and talented team.
Nooran Al Asaar, sister of CEO, Mohammed is the co-founder, marketing director and 'brain' behind the brand's success. Originally, an architect, Nooran’s passion for marketing and advertising lead her to join the Augeo Puella team as well as pursue a D.B.A. in the field. Growing up in Saudi Arabia inspired Nooran to incorporate her affinity for Islamic architecture into her designs and patterns for Augeo Puella. Nooran is dedicated to translating the creative team’s vision into numbers, attributing her perseverance to her grandfather, who’s played a pivotal part in her life as an inspiration and role model
Sarah Al Ashi is the talented designer and Creative Director and co-founder of Augeo Puella. She grew up in Port Said alongside Sherouk, similarly inspired to create her own brand and designs. She holds a Masters degree in Media Design from the German University in Cairo and is currently employed as an Assistant Lecturer there. She considers learning something new every day to be a key part of her personal growth and her spontaneity is a defining characteristic as she aspires to be remembered for her artwork and designs.
